A rock pile ceases to be a rock pile, the moment a single man contemplates it, bearing within him the image of a cathedral.

- Antoine de Saint-Exupery


Who we are

Doreen Fera

President, Creative Director

Versatility is the hallmark of a good advertising thinker. Don’t just think outside the box, envision a circle instead.

Doreen’s philosophy of "Why not?" has carried her through 21 years as an agency account executive, account manager, associate creative director, freelance writer and marketing consultant. As president and creative director of FMC, she works on every agency account personally.

With a diverse background as an award-winning copywriter and marketing consultant, Doreen has unique qualifications.

As a freelance writer, she is published both locally and nationally, and has authored articles for consumer and professional markets on a diversity of topics, including direct marketing, brand management, nursing home care, and managed care. Her commentaries frequently appear in The Philadelphia Inquirer .

She brings to each account enthusiasm, passion, and a commitment to providing the highest quality work — work she is proud to put her name on.

A native of Philadelphia, Doreen graduated summa cum laude from Temple University with a Bachelor of Arts in Journalism.