What counts is not necessarily the size of the dog in the fight - it's the size of the fight in the dog.

- Dwight D. Eisenhower

Who we are


FMC is led by veteran freelance writer and marketing strategist, Doreen Fera, who launched the company as a freelance copywriting firm in 1989. Working directly with agencies and clients in the New York, New Jersey and Philadelphia region, Doreen built a strong reputation as a marketing consultant and writer.

With over 20 years experience in the industry, Doreen is a sales catalyst for clients in healthcare, B2B, real estate, professional services, and retail. She has developed strategic plans and creative solutions for businesses of all sizes ---from Fortune 100 companies to local start-ups.

As a result, FMC clients get an invaluable hybrid of experience, strong creative thinking, and personal service that few firms can match.