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Strategic marketing for
medical leaders
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Designed to position your work clearly, attract the right patients, and strengthen your presence online.
Does this make sense to you? Let’s move forward!
Designed to position your work clearly, attract the right patients, and strengthen your presence online.
Does this make sense to you? Let’s move forward!
Most doctors are online, very few are positioned to be chosen
With FERA Medical Presence, we help you achieve the positioning your work deserves. This is how:
Strategy & Positioning
We analyze your practice and competitors to build a 30+ page strategy, so the right patients understand your value before the first appointment.
We analyze your practice and competitors to build a 30+ page strategy, so the right patients understand your value before the first appointment.
Content that Builds Trust
Strategic content, scripts, and messaging designed to educate, position, and
create demand, not just fill your feed.
Strategic content, scripts, and messaging designed to educate, position, and create demand, not just fill your feed.
Conversion Systems
Ads, DM automation, and ongoing optimization focused on turning attention into qualified patients, across every channel that impacts your growth.
Ads, DM automation, and ongoing optimization focused on turning attention into qualified patients, across every channel that impacts your growth.
A Structured Approach
Everything is built around four pillars: awareness, consideration, conversion, and retention, continuously optimized for better results.
Everything is built around four
pillars: awareness, consideration, conversion, and retention, continuously optimized for better results.
With FERA Medical Presence, we help you achieve the positioning your work deserves. This is how:
With FERA Medical Presence, we help you achieve the positioning your work deserves. This is how:
From posting to positioning
What we see every day:
– Posting consistently, but not attracting the right patients
– Creating content without a clear strategy behind it
– Captions that feel dense, generic, or hard to connect with
– Not knowing what to say, or repeating the same topics over and over
– Feeling like your social media doesn’t reflect the level of your work
– Content getting views, but not building trust or converting
– Posting consistently, but not attracting the right patients
– Creating content without a clear strategy behind it
– Captions that feel dense, generic, or hard to connect with
– Not knowing what to say, or repeating the same topics over and over
– Feeling like your social media doesn’t reflect the level of your work
– Content getting views, but not building trust or converting
Where everything changes:
✅ A clear strategy behind every post
✅ Messaging that builds trust before
the first appointment
✅ Content designed with intention, not frequency
✅ A presence aligned with the level of
your work
✅ Scripts and ideas aligned with your expertise and goals
✅ Communication that builds trust
over time
✅ Systems that turn attention into patients
✅ Ongoing optimization, not guesswork
✅ A clear strategy behind every post
✅ Messaging that builds trust before
the first appointment
✅ Content designed with intention, not frequency
✅ A presence aligned with the level of
your work
✅ Scripts and ideas aligned with your expertise and goals
✅ Communication that builds trust
over time
✅ Systems that turn attention into patients
✅ Ongoing optimization, not guesswork
FERA Medical Presence is not for everyone:
✅ It’s designed for doctors who understand that how they are perceived directly impacts how they grow.
For professionals who care about how they are seen and chosen 👩🏻⚕️
The right patients are already looking
The question is whether they clearly understand why they should choose you.
We work with a limited number of doctors at a time
FERA Medical Presence is built as a close, monthly partnership. This allows us to go deep into each practice, and limits the number of doctors we work with at a time.
1. Apply
Share details about your practice and goals.
Share details about your practice and goals.
2. Fit Check
We evaluate fit and current positioning.
We evaluate fit and current positioning.
3. Intro Call
If aligned, we walk you through the approach.
If aligned, we walk you through the approach.
FERA Medical Presence is built as a close, monthly partnership. This allows us to go deep into each practice, and limits the number of doctors we work with at a time.
Who we are
Hey! We’re Felipe & Fernanda 💜
We’ve been working with strategy and content for years, and we’ve seen how much the way you show up can change everything.
After working with doctors and healthcare brands, we realized something: if people don’t understand your work, they won’t choose you.
That’s why we created the FERA Medical Program.
Our goal is to help you communicate your work in a clear and natural way, without generic strategies or “copy and paste” content.
We believe good content comes from clarity and execution, and that when your communication is right, everything else gets easier.
Let’s do it right?
Hey! We’re Felipe & Fernanda 💜
We’ve been working with strategy and content for years, and we’ve seen how much the way you show up can change everything.
After working with doctors and healthcare brands, we realized something: if people don’t understand your work, they won’t choose you.
That’s why we created the FERA Medical Program.
Our goal is to help you communicate your work in a clear and natural way, without generic strategies or “copy and paste” content.
We believe good content comes from clarity and execution, and that when your communication is right, everything else gets easier.
Let’s do it right?
Have any questions?
2025 | FERA Marketing
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